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Product Description

This is 7.

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colourful iPhone display. Splash and water resistance.1 And it looks every bit as powerful as it is. This is iPhone 7.

Makes a splash. Takes a splash.

Built to be water resistant.

With its entire enclosure re‑engineered, iPhone 7 is the very first water‑resistant iPhone.1 So now you’re protected like never before against spills, splashes and even dust.

An all-new Home button.

The Home button on iPhone 7 is an advanced solid-state button designed to be durable, responsive and pressure sensitive. Working in tandem with the new Taptic Engine, it gives you precise tactile feedback as you press. And it’s even customisable. Welcome home.

An entirely new camera enters the picture.

iPhone is the most popular camera in the world. Now we’ve re-engineered that beloved camera, adding optical image stabilisation, an ƒ/1.8 aperture and a six-element lens to make it even better for shooting photos and videos in low light. And with advanced new features like wide colour capture, your photos and Live Photos will look even more vibrant.

Now your movies are just like the movies.

Videos shot in darker settings with iPhone 7 will look remarkably better, enhanced by optical image stabilisation and the all-new ƒ/1.8 aperture. And the 12MP camera captures high-resolution video up to 4K. So you can shoot epic movies of epic moments, even if they’re happening in low light.

New 7MP front-facing camera. Love your selfie.

The FaceTime HD camera is not only higher resolution, it also uses wide colour capture. So now you can take sharper and more vibrant selfies. Worried about lighting? The Retina Flash matches the ambient light for a shot with natural-looking skin tones. Hello, gorgeous.

More brains behind the camera. Smarter ISP.

Why is the camera on iPhone 7 so advanced? It has an improved Apple-designed image signal processor built into the A10 Fusion chip. When you take a photo or video, the ISP powers over 100 billion operations and even uses machine learning to make your images look amazing. Other improvements include faster focus, and improved local tone mapping and white balance.

Two cameras that shoot as one.

iPhone 7 Plus doesn’t have just one entirely new camera system — it has two. The same 12MP wide-angle camera that’s on iPhone 7 works with a 12MP telephoto camera that can get even closer. That means you can get higher-quality zoom from further away. And with an all-new Portrait mode, portrait shots will look better than ever. Say hello to the world’s best photo op.

Zoom into the future.

Thanks to the dual-camera system and breakthrough ISP technology on iPhone 7 Plus, you can now get super-sharp close-up photos and videos with optical zoom at 2x. And you can get even closer with improved digital zoom that lets you shoot at up to 10x for photos and 6x for video.

The brightest, most colourful iPhone display yet.

Almost everything you experience with your iPhone comes to life on its display. It’s where you look at the photos, messages and countless other things that make up your day. The iPhone 7 display uses the same colour space as the digital cinema industry, so what you see will be noticeably more brilliant and vibrant. Because we all deserve a bit more brightness in our day.

More colours. More true to life.

With a new, wide colour gamut, the Retina HD display is able to deliver cinema-standard colours — and the best colour management in the smartphone industry. More shades of the colour spectrum can be used to create an image, meaning that what you see on the screen is a truer representation of the world. So whether you’re checking out photos of that perfect dress or Live Photos you took in the Caribbean, the colours will be so accurate, it will look like you’re there.

The most powerful chip ever in a smartphone.

iPhone 7 is supercharged by the most powerful chip ever in a smartphone. It’s not just faster than any previous iPhone — it’s also more efficient. That’s because the A10 Fusion chip uses an all-new architecture that enables faster processing when you need it, and the ability to use even less power when you don’t. And with the longest battery life ever in an iPhone, you can work at twice the speed of iPhone 6 and still enjoy more time between charges.

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